Intermediate English Conversation Date : 26.06.2007
Final Presentation Videos
Group 2
Group Members : Evan、Victor、Ruth、Sharon
Video designer : Victor
Topic : Life Circles and Development in Taichung City
The Opening
Introduction - Evan
Taichung Railway Station - Sharon
JingMing 1st Street - Evan
TungHai University - Ruth
Central Taiwan Science Park - Victor
Conclusion
1. Sharon
2. Evan
3. Ruth
4. Victor
Interviews
*Taichung City, is the third largest city in Taiwan.
*Taichung City’s executive branch is headed by a strong-mayor, Jason Hu.
*Taichung City Government's Seventh Redevelopment Zone center exceeded NT$1 million per ping (36 square feet) and reached NT$1,285,000. This was a landmark towards establishing the new luxury real estate trend.
*Today, Taichung City is well-known for its various shopping districts.
Group Members: Sharon、Evan、Ruth、Victor。
*Introduction and JingMing 1st Street - Evan。
*Taichung Railway Station - Sharon (Low)。
*TungHai University - Ruth。
*Central Taiwan Science Park - Victor。
Film maker and text: Victor。
Video shooting: Victor and Ruth。
Video directing: Victor and Evan。
Soundtrack: Evan and Victor。
昨天在報上看到一則新聞，明年有很多大學新生可以進入大一不分系的學程，也有人可以進入四年都不分系的學程。我不明瞭這是怎麼一回事，但是我要在此向莘莘學子提出一個嚴重的警告，小心你將來十八般武藝，每一樣都學了，可是無一精通，這是十分危險的事情。
Today, Victor and I went to the computer center to apply for the Asus CEO selection. We filled out a lot of forms on the internet, it's really tiresome.
I really hope both of us can have the opportunity to go to the first interview, even pass it.
I think it is really my time to show myself, and let them know I'll be a great officer and I have the ability to win this job. It is worthy to hire a employee who like me. I can be the next "THE APPRENTICE"！
Cheers！
Introduction
a. The Apprentice
“The Apprentice” is a reality television show on NBC. This is hosted by Donald Trump, a well-known businessman and a celebrity in Unite States. The main purpose of this show is Trump will offer a great job, which is the opportunity to work for him and a chance to be involved in the celebrity world, for the final winner after exciting competition. Now the show is begin its sixth season, and the winners from ex-five seasons are Bill, Kelly, Kendra, Randal and the winner of the fifth season is Sean.
b. Donald Trump
"Anyone who thinks my story is anywhere near over is sadly mistaken." -Donald Trump. He makes a comment on his future.
Donald John Trump was born June 14, 1946 in Queens New York. He is not only one of the world's richest men, but one of most recognizable businessman in the world. After completing his education at a military academy, Trump headed out to study finance at the University of Pennsylvania's Wharton School. Trump knew what he wanted to do with his life, and whatever it was, he knew it would be big. In 80s, Trump had transformed himself into one of the most powerful real-estate moguls, with ownership of buildings such as Trump Tower on 5th Avenue, Trump Parc Condominiums (apartments), the Plaza Hotel, and the New Jersey Generals (NEL). He also penetrated the casino business in Atlantic City and New Jersey, and transportation with the Trump Shuttle airline.
(Trump Parc Condominiums)
Besides that "The Donald”, has also ventured into television as the Executive Producer of Miss USA. And the most amazing business of him is that he has also made countless cameo appearances as himself in shows such as Roseanne, Suddenly Susan, Spin City, The Nanny, The Fresh Prince of Bel-Air, and The Job, as well as films like Home Alone 2: Lost in New York, Celebrity and 54.
The personal life of Trump is attracts many attentions. In 1977, Trump married Ivana and they have three children but they were divorced in 1992. In 1993, he married Marla Maples and together they have one daughter. They divorced in 1999. And now Trump’s new wife is Melania Knauss from Slovenia. Trump and Knauss (who is 24 years Trump's junior) married on January 22, 2005 and she gave birth to a boy on March 20, 2006.
(Trump and Melania)
Part I. Speaking Skills
Speaking is the productive skill in the oral mode. It, like the other skills, is more complicated than it seems at first and involves more than just pronouncing words.
Listening Situations
There are three kinds of speaking situations in which we find ourselves:
l interactive,
l partially interactive, and
l non-interactive.
Interactive speaking situations include face-to-face conversations and telephone calls, in which we are alternately listening and speaking, and in which we have a chance to ask for clarification, repetition, or slower speech from our conversation partner. Some speaking situations are partially interactive, such as when giving a speech to a live audience, where the convention is that the audience does not interrupt the speech. The speaker nevertheless can see the audience and judge from the expressions on their faces and body language whether or not he or she is being understood.
Some few speaking situations may be totally non-interactive, such as when recording a speech for a radio broadcast .
Micro-skills
Here are some of the micro-skills involved in speaking. The speaker has to:
pronounce the distinctive sounds of a language clearly enough so that people can distinguish them. This includes making tonal distinctions.
l Use stress and rhythmic patterns, and intonation patterns of the language clearly enough so that people can understand what is said.
l Use the correct forms of words. This may mean, for example, changes in the tense, case, or gender.
l Put words together in correct word order.
l Use vocabulary appropriately.
l Use the register or language variety that is appropriate to the situation and the relationship to the conversation partner.
l Make clear to the listener the main sentence constituents, such as subject, verb, object, by whatever means the language uses.
l Make the main ideas stand out from supporting ideas or information.
l Make the discourse hang together so that people can follow what you are saying.
Part II. Creativity
Creativity is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts. Usually, it is considered to have both originality and appropriateness. More everyday conception of creativity is that it is simply the act of making something new, but it is in fact quite complicated.
Human social, emotional, and intellectual development has been driven by creativity. Perhaps more than any other human quality, creativity has left permanent and lasting marks on cultures worldwide—and it is at the very heart of the knowledge-based age.
According to the Progressive Policy Institute (2002), "The New Economy is all about economic dynamism…and is epitomized by fast-growing, entrepreneurial companies, one of its hallmarks. The ability of firms to innovate…is becoming a more important determinant of competitive advantage" President George W. Bush (2002) believes "the strength of our economy is built on the creativity and entrepreneurship of our people"
Many individuals and teams of individuals have creatively influenced our culture through emerging technologies. The literature confirms that such cultural creativity requires not only originality and a deep understanding of a given field but also widespread societal acceptance of the cultural breakthrough or invention in order to be considered creative.
Creative industries & services
Today, creativity forms the core activity of a growing section of the global economy — the so-called "creative industries" — capitalistically generating (generally non-tangible) wealth through the creation and exploitation of intellectual property or through the provision of creative services.
The creative individual potentially has now more to offer and gain. Our knowledge-based age has shifted power from those who own raw physical materials to those who have intellectual capacity—the capacity to create and produce knowledge. At an economic level, creative, knowledge-producing individuals and organizations are highly likely to be economically solvent. At a personal level, the lives of persons who are personally creative can be richer, more interesting and, possibly, more fulfilled.
In addition, technology has provided individuals and communities with the time to spend in creative pursuits, resulting in extraordinary extensions and expansion of domains as well as the establishment of new ones such as biotechnology.
The society now is aggressively promoting innovation and entrepreneurship—encouraging creativity in the worlds of science, business, industry and many other fields.
Examples:
Way to success-- Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Yet in today’s overcrowded industries, competing head-on results in nothing
but a bloody fights over a shrinking profit pool.
The strategy is mainly talking about tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth . Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.
Part III. Business and communication Etiquette
Always arrive on time for an appointment.---Never arrive late. ---Arrive no more than five minutes early.
It is impolite to ask an executive of a company for payment of outstanding invoices.
Business cards should never be exchanged while dining. This is true at even the most informal dining situations.
Always observe the company's specific gift giving policy. Then, employees should be discreet when exchanging gifts with one another. Gifts should be exchanged away from other coworkers, so not to offend employees not receiving any gifts.
Alcoholic beverages are inappropriate in a receiving line. Both the "greeters" standing in the line and the guests being introduced should not have a drink in hand.
The best way to utilize a home-office (SOHO) telephone system is….
If you have a home-based business...Install a second line for business-use only and have an automatic answering system that picks up automatically if you are on the other line. Therefore, eliminating busy signals and portraying a professional image to your clients.
Repeat your name and telephone number twice when leaving a voice mail message
It is necessary to apologize for not immediately returning a phone call that had been originally initiated by yourself.
All telephone calls should be promptly returned, regardless of who initiated the original phone call.
It is appropriate to call someone back only when he or she requests a call back and leaves their return phone number.
Always use discretion when using a cellular phone in a social environment; refrain from placing cell phone calls and only answer cellular calls after excusing yourself from the immediate. Part IV. Donald Trump's Rules and Business Lesson
1. Think Like A Winner
Donald Trump’s most profound comment is, "Winning is everything." He explained that while there is no better feeling… the ability to think like a winner is the key to being one. Those who take their eyes off the prize wind up hearing two little words: you’re fired.
2. Polish Your Interview Skills
This second rule can be applied to having good communication skills. Somebody who can think of their feet and express their thoughts easily can communicate their feelings much more easily.
3. Lead Strong or Play Along
This rule can teach us in workshops is to lead and never hesitate. Learning to play along can also be taken as a way to see the signals and be aware of them. When somebody is showing interest it’s best to play along and let them be interested than giving them something else.
4. Step Up; Take Responsibility
In “The Apprentice”, they fail to take responsibility for their own actions. This is done in so many ways its crazy. The only way to learn from mistakes is to first realize you made a mistake in the first place.
5. Resist the Impulse to Be Impulsive
This is somebody who is too impulsive is not paying attention to others. A relationship is a two way street involving both parties. When somebody is being impulsive and the other person isn’t respective than this creates a dead end.
6. Instill Confidence in Your Team
This can be taken in installing confidence in who you are attracted to. When you are interested in them and extremely confident. Others will feel your true feelings. When they can feel your feelings they will mirror them.
7. Watch What You Say
This applies to dating with the idea of listening is just as important as talking. Telling somebody they are pretty when they are trying to make a point and have something important to say is not what they want to hear. The same would go for things such a negative hits or being cocky and funny which are terms used in the seduction community.
8. Know When to Listen
This is how it applies to dating and seduction is very obvious. Listening is a key part of communication.
9. Keep it Strictly Business
This is a little bit more difficult to summarize for dating. Somebody who lacks focus tends to lack drive. When you really have a goal in mind going after 20 different things usually gets somebody nowhere.
10. Avoid Showing Off Yourself
This one should be a no-brainer, but since it actually happened, maybe not. Remember, always respect the other people and keep your manner, and to know when you have done something inappropriate and face it head on.
(Donald Trump and his associates： George H. Ross and Carolyn Kepcher.)Conclusion
Although “The Apprentice” may be a TV show instead of a real job interview or business management, it is still a good educational material for us.
We can see other people’s strong and weak points by this TV show, and have our own lessons by the other’s failure.
We should to pay attention like speaking skills, social etiquettes, they are important in interaction, especially for interview or business.
After all of this, we still need some personal ideas and creativities to help us be perfect.
Questions
1. Can you name any other industry that involves creativity in their products？
2. Do you think creativity is really important for our daily life？Have you ever done any creative things in your life, make some example for us.
3. Which candidate do you admire or dislike in this episode(season 4, episode 9)？Did he or she violate any business rule？
4. Which part do you think is important in interaction？Do you think it is the way to success？
5. Do you think cooperation is important？What role did you usually play in your team work？
References
http://www.askmen.com/men/business_politics/38c_donald_trump.html
http://en.wikipedia.org/wiki/Donald_Trump
http://www.msnbc.msn.com/id/4862912/
http://www.scripting.com/2004/02.html
http://www.ncrel.org/engauge/skills/skills.htm
http://en.wikipedia.org/wiki/Creativity
http://www.businessballs.com/leadership.htm
http://www.blueoceanstrategy.com/pages/summary.htm
創業者在與工作夥伴、客戶互動時，溝通能力更是至為重要。
無論創業者財力多雄厚、學歷多高、專業能力多強，如果溝通能力好，不僅可能取得比競爭者更好的合作條件，當合作關係生變時，或許也能力挽狂瀾，對內更能有效管理，成功領導。
多數成功的企業領導人，溝通能力都比一般人強。
就像宏奢集團創辦人施振榮，早年就建立其企業文化，與媒體保持良好關係。 華碩電腦董事長施崇棠，創業前就深知溝通能力的重要，當他還在宏奢電腦服務時，就撥冗上了兩種卡內基課程。
錸德科技的總裁暨執行長葉垂景，在公司股票上市前，特別去上了卡內基訓練，加強溝通能力，希望在舉辦說明會時，演講更順利。
千萬不要以為擁有足夠的資金、硬體、技術、人才，就可以創業，日後的執行、營運，尤其當事業的規模逐漸擴大時，溝通能力的影響也會日益加重。
但溝通能力好，並不是指一個人字正腔圓、口才很好，或是很會演講，就像王永慶不見得口若懸河，但他很會溝通，很能帶動團隊，凝聚向心力。
此外，現代企業所面對的變動性較過去大得多，創業者也必須更有彈性與適應力，才能因應時勢所需，靈活地轉彎。
加強人際關係與領導能力
領導能力當然更是創業者不可或缺的。
很多創業者起初不是領導人，例如作家開出版社、趨勢專家經營投資金控、科技人創辦電子公司……一旦創業，如何帶領員工、提高士氣，讓大家對未來充滿希望；當員工犯錯或互動產生問題，如何解決；甚或非得辭退、開除某些員工時，如何進行，都考驗著創業者的領導能力。
而人際關係同樣重要。
工程師創業以後，不能只在意自己的專業，得周旋於上游、下游、顧客、朋友、同事之間。為了開發業務，應酬也多了，如果處理不好人際關係，一定很痛苦。許多人創業，就是因為人事不和，半途而廢。
二十年前，這個問題可能小一點。美國一家貨櫃公司開始在大陸布局時，必須有一個足堪重任的人派駐天津，他們找到的人，雖然人際關係差一點，但資歷、學歷、經驗樣樣符合，因此還是雀屏中選。
但到了今天，情況已經完全不同。
有一位大陸台商告訴我，他的公司曾因某位經理人際關係的問題，在遇到模稜兩可的法律灰色地帶時，導致公司損失近三千萬人民幣。
有哪一個老闆不在乎這麼大的損失與風險？
為永續經營做準備
企業經營充滿變數，隨時可能面對危機與考驗，跨越創業門檻之後，還得有效管理，才能確保永續經營。
《天下》雜誌曾做過一份調查，台灣企業平均壽命能超過十年的只有百分之十，超過十五年的只有百分之五。換言之，九成左右的企業，在創業十年之內會消聲匿跡，無怪乎許多人工作大半輩子卻拿不到退休金。
這也意謂著永續經營的高難度。
一個企業的負責人，除了知人善任之外，也不該疏於對員工的培訓，尤其改善溝通能力，能使企業運作、部門間的聯繫，更為順暢。
當經濟不景氣，或競爭壓力大的時候，許多領導人最先想到的，可能是裁員、節約能源、刪除廣告預算與訓練預算，但這樣真的有用嗎？
多數成功企業有一個共同的特點，就是願意花很多預算訓練員工，例如聯邦快遞每位員工每年的訓練預算約新台幣八萬元，從總經理到開車小弟都一視同仁。難道快遞業競爭壓力小嗎？想想看，那筆預算若省下來是多麼大的金額啊！若不花掉，豈不就是利潤的增加？
但聰明的老闆了解，企業想要永續經營，最重要的就是人才的培養，而培養人才非一蹴可幾，需要靠平常的訓練累積。如果等到需要的時候再做，可能企業已經面臨危機，而人才還來不及訓練成功。
有位摩托羅拉總裁曾說：「訓練不是一種開銷，而是一種投資，且往往是投資報酬率最高的一種。」
管理學大師彼得．杜拉克也說，一部發電機，想提高百分之五的效率，得投入大量的人力、金錢，經過器材、零件不斷改裝、試驗，耗費極多時間，最後還不一定成功。但若設法增強領導人或主管的溝通能力，使員工們更樂意奉獻，提升的效率可能高上數倍。因此，企業應該持續不斷的培訓人才。 新加坡公務員的素養以及辦事效率，向來頗受好評，與政府每年編列百分之五人事預算在人員訓練上，有極大關係。
反觀台灣，早年獲得國家品質獎的企業，例如德州儀器，就是最早舉辦卡內基企業內訓的公司之一；中鋼企業副總經理以上的高階主管，及摩托羅拉約兩百位主管，都上過卡內基訓練課程；而近十一、二年來，卡內基每年也都為中華汽車、福特汽車舉辦內訓。
人們在評估企業是否成功時，通常只是看數字、看產品、看股價，這些固然是很重要的指標，但一個公司的企業文化、對人才培養的用心程度，常能提供更深遠的觀察面向。暢銷書《從A到+A》就在強調這個觀點。 黑幼龍的智慧叮嚀
1.創業者必須更有彈性與適應力，才能因應時勢所需，靈活地轉彎。
2.只要願意踏出步伐，就沒有永遠跨不過去的困境。
3.多數商務會談，並不會從頭到尾只談公事，天南地北的閒聊，常能使氣氛變得輕鬆，拉近彼此距離。
